Cosmetic Labels: Helping you sell better

People use cosmetics because they want to look beautiful and feel better. It is only very natural that cosmetic product labels play a certain role in their appearance and marketability. Cosmetic labels, when carefully designed educate customers and also further brand image, be it a home-made cosmetic product or a commercial one.

Empower your products with Cosmetic labels

Since the range of cosmetic products is unlimited, their containers come in different shapes, sizes and materials (glass, plastic, and tin; bottles, jars, and tubes), cosmetic product labels have to address all design dimensions. These labels are typically made from paper, vinyl, polyester, and polypropylene. Cosmetic labels can be applied on the lid, bottom and sides of the container. A very important feature of cosmetic product labels is moisture resistance in wet environments.

 

This is usually achieved by using weatherproof materials or lamination to curtail ink smearing. Also, because cosmetics are very frequently handheld, sometimes stored in handbags or used in showers, a good quality cosmetic label is strong enough not to write or tear in humid ambiance.Cosmetic product label acts as a bridge between the product and the customer holding it. It not only ‘labels’ the product; it also informs the customer about its expiration date, weight or volume, key ingredients, allergens, container recyclability, directions to use and information about the manufacturer.

 

In today’s highly competitive product markets, custom cosmetic labels act as a major marketing tool to make the cosmetic and skin care products more prominent. Custom cosmetic labels that are developed keeping today’s busy and informed customer in mind can have greater shelf visibility. Bright colors, unique shapes, clear text, and a high-quality finish are some of the features of good custom labels that boost the brand image and increase the product’s appeal. Another aspect is a concern for the environment. These labels can be made from renewable materials. This effort projects the image of the product and company as environment-friendly and reaps innumerable rewards in the form of happy and loyal customer.

Custom cosmetic labels are also needed when a product is being tested and test samples are distributed. In such cases, you can review the choice of material used for making the cosmetic product label because of a different scope of use.

So if you are looking for a complete design and print solution for your private label cosmetics, feel free to reach out to us and we’ll be glad to serve!